Digital Presence means you occupy space online, 10 years ago digital presence meant having a web site, today we have social media, mobile, and all forms of online advertising to consider when it comes to creating digital presence and it encompasses so much more than just a web site.
That digital presence is essential when we are already tired of talking. This is very important because of the major online media that enables a two-way relationship where the consumer can communicate with the company and wide open, exposing their problems as well as complaints and questions. Websites and social media platforms are excellent marketing tools. They are also some of the most cost effective methods of sending out information to thousands of people. Online marketing is extremely important for all businesses because it has a huge influence on the way consumers make purchasing decisions. An online presence is any existence of an individual or business that can be found via an online search.